Questions contractors ask me before they call

Mostly. My focus is the trades, because that’s where I come from. I’ll look at other kinds of businesses case by case. If I’m not the right fit, I’ll tell you. See marketing by trade.

Plumbing, roofing, demolition, handyman, HVAC, electrical, remodeling and concrete. Each one gets marketed differently. An emergency plumber and a concrete company don’t need the same ads, and I won’t give them the same ads. The trades page shows how each one differs.

Utah is my focus. I’m from Tooele, I live here, and Utah contractors are who I know best. I do take out-of-state work, though. Call me and I’ll tell you if it’s a fit. See where I work.

Not always. If your site makes it easy to call you and the leads it sends are real, keep it. If it’s losing you calls, I’ll show you where before I touch anything. More on contractor website design.

• Answer your phone and follow up on your leads. The best ads in Utah can’t fix a phone nobody picks up.
• Tell me which leads you quote. That’s how a qualified lead gets counted.
• Access to any accounts you already have, like your website, Business Profile or ad accounts. I’ll walk you through how to give it.
• Real photos of your work, if you have them.
• A card on your own ad accounts, for ad spend, once the ads are set up.

Fill out the form on the contact page or book a call. You and I talk, I look at your business, and you get a custom proposal. If you say yes, you pay setup and the 30-day pilot starts.

You pay a one-time setup fee up front. The 30 days start the day your ads go live. The monthly management fee doesn’t start until day 30 or your first qualified lead, whichever comes later. After that, it’s month-to-month with 30 days’ notice. Full details: how the 30-day pilot works.

A lead from the marketing I run that you send a quote to. You tell me when you’ve quoted it. Not a click, not a wrong number, not someone trying to sell you something. If you wouldn’t quote it, it doesn’t count. That’s the line that decides when the monthly fee starts.

Pricing depends on what your business needs: which services, how many ad platforms, and whether you need a website and how big. There’s a one-time setup fee and a monthly management fee. You get exact numbers in a custom proposal after a call. See how pricing works.

Setup is a one-time fee, paid up front, for building what you need: pages, tracking, your Business Profile, ad accounts. It moves with how many pages and accounts I build. The monthly fee is for running it, and it moves mainly with how many ad platforms I manage. Business Profile management, review requests and responses, spam reporting, tracking upkeep, a monthly report and a monthly call come with every plan. See the two parts of pricing.

You pay Google or Meta directly, from your own account, once the ads are set up. I never mark it up and it never runs through me. How much to spend is part of your proposal. More in how pricing works.

Yes. Once the monthly fee starts, it’s month-to-month. Give me 30 days’ notice and you’re done. No long-term contract, and you keep everything I built. See what happens if you stop.

Just me. The person you talk to on the call is the person building your ads, writing your pages and reading your leads. No account managers, no handoffs. More about me.

Google Ads, Local Services Ads and Meta ads on Facebook and Instagram. Not every trade needs every platform, and I’ll tell you which ones I’d skip.

I set up call and form tracking before anything goes live. Every month you get a lead and cost-per-lead report and a strategy call with me. Both are included. You’ll see leads and what they cost, not a pile of “impressions.” See what’s always included.

Yes. Your website and domain, your Google Business Profile, your ad accounts, your tracking and your data are all in your name, and anything that has to start under my login gets handed to you. If you leave, it all stays with you. I don’t hold anything hostage. See what you own at the end of the pilot.

I won’t give you a day count. It depends on your trade, your area, the season, what you already have, and how fast Google verifies and approves things. What I can tell you: the monthly fee doesn’t start until day 30 or your first qualified lead, whichever comes later. So a slow start doesn’t cost you a monthly fee. See the 30-day pilot.

No. Anyone guaranteeing you a number of leads by a certain date is guessing. What I can promise are the terms: setup up front, no monthly fee until day 30 or your first qualified lead (whichever is later), month-to-month after that, and you own everything.

There’s one up now: a brand-new demolition company in Salt Lake City. I don’t publish my clients’ names, so each one shows what kind of business it is and what changed. More are coming as the numbers come in. See all contractor case studies.