Electrician marketing in Utah that knows a panel upgrade from a dead outlet
I read the agency pages that show up for electrician marketing. The two I looked at closest said nothing about panel upgrades, EV chargers, or the difference between service work and new construction. That’s most of what your business actually is. So electrician marketing in Utah should start there, not with a template.
I haven’t run an electrical account yet. This is how I’d run one, and why.
01
One trade, three different customers
An electrician’s phone gets three kinds of calls. They come from different people searching different things, and one ad can’t speak to all of them.
| The job | Who’s calling | How they decide |
|---|---|---|
| Service and troubleshooting | Breaker keeps tripping, half the kitchen is dead | Fast. Whoever answers and can come soon. |
| Panel upgrades | Older house, adding a hot tub or a shop, or the inspector flagged it | Slower. They want a scope and a price before anyone touches the panel. |
| EV chargers, solar and batteries | Bought an EV, or adding solar or storage | Planned. They research, compare, and often call more than one shop. |
That last row is growing in Utah. One electrician training provider reports rising demand for renewable-energy electricians, driven by solar farms, EV charger installs and battery storage. Some Salt Lake shops already lead with it. One lists EV charger installation, and another markets smart-home work.
02
Service work or new construction? Decide before you spend
Paid ads are good at one of these and bad at the other.
Residential service is what ads, Local Services Ads and your Google profile are for. A homeowner searches, finds you, calls.
New construction and commercial mostly come from bids and relationships with builders and GCs. Ads won’t do much there. What helps is a website that proves you’re real when a GC looks you up after a bid, plus remarketing, which one national marketing agency suggests for the bigger commercial deals.
If most of your revenue is new construction, I’m not going to sell you a big ad budget to find homeowners. Tell me the mix you want, and I’ll build toward that mix.
03
What a homeowner wants before you open the panel
Electrical work feels risky to people. They can’t see it, and they’ve heard it can burn a house down. So trust gets decided before price.
Your competition knows it. One franchise electrical company’s Utah page leads with a written scope and price up front and a written labor warranty. Your site needs its own answer to that. Tell people how you quote, show your license number, say you’re insured, and use real photos of real panels you’ve done.
The license part is a real edge. Utah lets some small jobs skip the contractor license, but not the electrical part. Even on those jobs, state law says work on an electrical system has to be done by a licensed electrical contractor. Say plainly on your site that you’re licensed. It separates you from the guy on the marketplace app who “also does electrical.”
04
The order I’d set it up in
- Google Ads search campaigns, split by job: panel upgrade, EV charger install, troubleshooting. Each one gets its own ad and its own landing page. Somebody searching “EV charger installer” shouldn’t land on a page about breakers.
- Local Services Ads for service calls. “Electricians” is an eligible category. Industry guides note that LSA screening can include license and insurance checks, so have those ready.
- Your Google Business Profile, with services listed by job type and photos from real installs.
- A website with one page per kind of work you want more of. It’s the page your ads send people to, and the page a GC checks after a bid.
05
How crowded is it?
One industry research firm counts 3,772 electrician locations in Utah. That’s a lot of shops. But the review counts aren’t scary yet. On one directory’s list of Salt Lake electricians, the top pick, a franchise shop, had 277 reviews. Compared with some trades, that’s a gap a smaller shop can close by asking every customer.
Questions
Should I advertise EV chargers if I mostly do service work?
Only if you want more of it and you have someone who does them well. A separate campaign lets me test it without touching the service budget. If the calls don’t come or the jobs don’t pay, I shut it off.
I’m mostly new construction. Do I need ads at all?
Maybe not. If builders keep you busy, you need a site that holds up when they look you up, and a Google profile that’s right. I’d tell you that before I’d sell you a campaign you don’t need.
Will Google check my license for Local Services Ads?
Google’s screening varies by category and by state. For electricians, plan on license and insurance checks and have both handy before setup starts.
How do I stand out from franchise shops?
Be the local shop with a name and a face. Real photos, your own license number, and plain answers about how you quote. Franchises are good at systems. You’re good at being the person who actually shows up.
Have you marketed electricians before?
Not yet. My clients so far are a plumber, a demolition company and a handyman. The pilot exists so you can see how I work without betting a year on it.
Next step
Thirty days to see if it fits
Here’s the 30-day pilot. One setup fee, paid up front and non-refundable. The 30 days start the day your ads go live. My monthly fee doesn’t start until day 30 or your first qualified lead, whichever is later, and “qualified” means the lead came from my marketing and you sent that person a quote. Ad spend is yours, paid to Google once ads are set up, never marked up. Then month-to-month, 30 days’ notice. Pricing depends on what you need, so I write a custom proposal after a call. Here’s how pricing works.