A brand-new demolition company: from zero leads to a ringing phone

The people running it bring more than 40 years of combined construction and demolition experience. The company is new; the people aren’t.

They do residential and commercial work: interior gut-outs, whole houses and buildings, garages, sheds and barns, and commercial strip-outs. They rent their machines by the day, so a slow week costs real money. That means lead quality matters more than lead volume.

A brand-new company gives Google almost nothing to go on. No history, no reviews, no track record a homeowner can check.

• Leads: none. The business was brand new.
• Their own name: another demolition company was running ads on searches for this company’s name. People already looking for them could click a competitor first.

1. Website. I built their website from scratch. Pages explain the work, the phone number is one tap away on every page, and the site pushes calls and quote requests.
2. Google Ads. Search campaigns split into commercial and residential work, plus a small brand campaign that protects searches for the company’s own name. Searches for junk removal, dumpsters and appliance hauling are blocked, because that’s work they don’t do. Spend picked up in mid-September 2026.
3. Google Business Profile. Set up in full: category, a service area covering Salt Lake and Summit County, hours, services and photos.
4. Local Services Ads. There’s no demolition category in Local Services Ads, so it runs as General Contractor with only the job types that fit demolition switched on. Live since October 10, 2026, so it isn’t in the numbers below yet.
5. Quote template. A branded quote document, so every estimate looks like it came from the same company.

Numbers from the Google Ads account for those 30 days:

The 15 contacts are 12 taps on the phone number on their website and 3 calls straight from the ads. Those are phone leads, not booked jobs. What the company quotes and wins is their call, and I track that with them.

Across the whole account so far, commercial work has been far cheaper per tracked lead than residential: about $92 per tracked lead on the commercial campaign, against about $213 on residential. That’s the kind of thing I move budget on.

Their Google Business Profile went from nothing to 144 profile views, with calls and website clicks starting in August and September. One of their customers told the team it was the best website they’d ever seen. Nice to hear. The phone ringing is the part that counts.

• Counting form leads. Right now the ads only count phone leads. Quote requests from the website form aren’t being counted in Google Ads yet, so any form leads aren’t in the numbers above. Fixing that is next, so Google can learn from every lead, not just the calls.
• Reviews. For a company this new, reviews are the bottleneck. Google uses them for both the map and Local Services Ads.
• More budget toward commercial work, where the leads cost less.

See how I’d run demolition contractor marketing, what goes into Google Ads and a Google Business Profile, or how I handle Summit County.