how we work

Four phases. Ninety days. No surprises

Most agencies sell you a deliverable and disappear. We run a clear, repeatable process that turns a quiet pipeline into a booked calendar — diagnose what's broken, design the system, deploy it, then keep tuning until the numbers hold.

PHASE 01 — WEEK 1

Diagnose what's actually broken.

Most agencies skip this step. We don't. Before we touch a single ad, page, or automation, we run a full diagnostic on your business — where leads come from, where they leak, what your close rate really looks like, and which of your service lines is actually profitable. Most owners are surprised by what we find.

what happens this week

→ 90-minute discovery call with the owner
→ Audit of current website, ads, CRM, and lead sources
→ Review of last 90 days of bookings + close rate analysis
→ Competitor scan in your service area
→ Written diagnostic report delivered end of week

PHASE 02 — WEEKs 2-3

Design the system before we build it.

Once we know what's broken, we map the fix on paper before we touch a single tool. Customer journey, page architecture, ad funnel, automation flows, CRM tags — all designed end-to-end so the parts actually talk to each other. You approve the blueprint before anything goes live.

what happens weeks 2-3

→ Customer journey map and page architecture
→ Ad funnel + landing page wireframes
→ Automation flow diagrams (email + SMS)
→ CRM tag structure and reporting setup
→ Written blueprint review with the owner

PHASE 03 — WEEKs 4-8

Deploy live, in the wild.

This is where most of the build happens. New pages go live, ads start running, automations get connected, and the phone starts ringing. We deploy in stages — never a big-bang launch — so we can catch what's working and kill what isn't before it costs you money. By week 6, you'll see your first booked jobs traceable directly to the system.

what happens weeks 4-8

→ Landing pages and lead-gen forms go live
→ Ad campaigns launch in staged rollouts
→ Email + SMS sequences activated
→ CRM and call tracking wired up
→ First booked jobs traceable to system by week 6

PHASE 04 — WEEKs 9-12 + ongoing

Dial it in. Then keep tuning.

Launching is easy. Holding the numbers month after month is the hard part. From week 9 onward we move into iteration mode — weekly reviews of what's converting, what's leaking, and what to test next. Ad creative gets rotated, copy gets sharpened, automations get tightened. The system gets smarter every week instead of stale.

what happens weeks 9-12 and onging

→ Weekly performance review with the owner
→ Ad creative + copy rotation
→ Automation A/B testing and tuning
Monthly attribution report (jobs → source → revenue)
→ Quarterly strategy session for the next 90 days

Ready to start?

See if our process fits your business.

Submit a short application. We'll review your business and schedule a discovery call. No fee, no commitment.

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